Harry Potter legos
I can't decide whether it's cute or a sign of the Apocalypse. Maybe both. Apparently based on the movie. See the official Lego site or big scans of box images on a German fan site. On the one hand: specialized Legos, just like other toys, no creativity needed, missing whole point of Legos, grumble grumble. On the other hand: Lego Sorting Hat! Lego wands! Lego toads!